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Event Tracking In Google Analytics

All We Know

Event tracking on Google Analytics can be interesting because one can track and monitor a user's interactions and activities using a web page element. These interactions and activities can include links that are clicked, videos viewed, form submissions, number of downloads. All these are called Events. In addition, some events can be tracked in Google analytics events. A number of them include loaded web pages, log-ins and pop-ups, download of files, and loading of JavaScript or flash context, including scrolling down of pages and video viewing of a specific length.


There are two major types of events categories while monitoring the interaction of a user, and there are specific scenarios to use them;

· Some events generate page views

· The events that do not generate any pageviews


What's The Difference?

Events that generate pageviews occur by clicking on internal links on a web page, while events that do not generate pageviews occur while tracking a user's interactions. They are simply interactions, and there are no external links, so they will not generate pageviews. Google Analytics (GA) does not track events that only occur without having a pageview, especially when it happens. That is why one can only track such events or interactions by virtual pageviews. But while using virtual pageviews, it is essential to note that when such events occur and don't generate page views, it is as though they were not viewed at all.


It is good to know that Analytics event tracking and Google Analytics (GA) use this method to record the different types of visitors and their variety of engagements using these two methods and elements. For instance, to monitor how many users are using your already set up website, you would find Google analytics records to help you keep track of all the events and when exactly it happens.


Setting Up An Event Tracker Manually

We understand what Google analytics events are used for. Another question is; how does an individual web creator or user-set these Google analytics manually? Event tracking usually leverages custom code snippets that you add to the element you want to track on your website. This occurs whenever users interact with the element. Automatically the code would tell Google Analytics to take a record of the event. There are four components in event tracking code:

· Action: This includes the type of element you want to track and monitor on the web, such as PDFs, videos, and buttons.

· Value: This is the numerical quality you assign to a particular tracking element.

· Label: These are the supplementary information attached to the event one is tracking. It tells us more about the event in the play.

· Category: This helps in distinguishing the names of elements you want and would like to track. More like a search box, it contains all the elements needed.


The four pieces of information are then sent to the Google Analytics account via event tracking code. That is, when it is placed on your web page, it would automatically send you a matrix of the event you would like to send back to your Google Analytics account as an event report.

A lot of misconceptions about setting up an event tracking manually, such as one would need a primary degree of knowledge, especially in computer engineering, before one can handle coding on a website. That is not true. There are simple steps to follow to ensure one has a stress-free experience.

● Link the website to Google Analytics.

● Means of identification: After linking, you will receive a tracking ID. This is restricted to only the admin part of the web. No user is allowed. The event tracking code is made up of the four elements we mentioned above. Together, they create a tracking code snippet that looks like this: <ahref=”https://www.yourwebsitelink.net”>.

● Sorting out the event report is the final stage. This is located on the dashboard of your website. Under Google Analytics, click on "Events" directly above "Behavior."


Bounce Rate

The word "Bounce" is seen in a single-page session to your site. The bounce is also calculated precisely as a session triggered by a GIF request in an Analytics event. These include when a user views a website and exits without really reflecting on the Analytics server for that session the user was active. Many people misquote this as a bug or error on the side of the Analytics event tracker to not read the data activity of the user. But in a real sense, it's a bounce.


However, it sometimes occurs in a situation where one implements measurement for your site. This is because Event measurement is classified as an interaction request. Installation and utilization have become much easier due to Google Analytics Header and Footer plugin. This allows you to monitor your website and add the script to the Header and Footer. As soon as your Google Analytics event tracking has completely passed the stage of configuration, you are on your way to a more comprehensive picture website.


Get Help From GAannotations Event Tracking Tool

Recently, GAannotations upgraded their Google Analytics tool to enable GA users to track events on their website. This is a significant boost to users' data analytics since reporting can be better optimized by automatically recording and annotating events as they occur. The GAannotations event tracking tool links your Analytics properties with your website and ensures that user interactions and activities are promptly noted. The tool also handles events that do not reflect on the analytics server. This means you do not have to worry about misreading tracked events. Every event is in order, and the annotations will show descriptions of the exact nature of the event.


The GAannotations event tracking tool makes data analytics reporting much easier as it combines automatic annotations with event tracking that sends you notifications even when you are not currently online. If you would like to leverage this Google Analytics event tracking tool, click here and get started with GAannotations


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