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Google Analytics Annotations Amplified

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Simplifying and Automating
Tracking of Actions and Events

Optimize your data analytics with automated annotations to enhance your marketing ROI

See why hundreds of companies choose GAannotations

Marketing Attribution

Finally, uncover all the causes of a visitor's touchpoints or performing a selected event on your site.
GAannotations provides a complete understanding of your full customer life cycle, from the reason of the first touchpoint to acquisition and retention, by bringing together data across performance and actions.

GAannotations API
Remarketing Campaign
Annotations API
Best Lead Generation analytics
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Find clarity when you need it most.

Empower team members to discover insights hidden in your Google Data Studio reports, Google Analytics, and Microsoft Power BI.


Add new Annotations Automatically for every new Ads Campaign you create, a Newsletter you Send, a New Version Release, and much more.

More than 4,000 apps are available.

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Data Sources
Remarketing Campaign
Annotations API
Best Lead Generation analytics
Data Sources annotations

The Holidays, Google Algorithm Updates, a New Press Release, Black Friday, Website Blackouts... all of these things can affect your website traffic. Add them as automated annotations sources to get a better understanding of how they affect your business.

Notifications Alerts

Activate Notifications to receive alerts for holidays and retail marketing dates to make a better marketing plan. No need to worry if your site is online or not; you'll receive an SMS immediately after the system discovers an alert.

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Google analytics automation GAannotations

Understand your data, better and faster

How do you remember all the campaigns and improvements you made that affected ROI?


When something is occurring, the chronology is clear: it's happening now. But "Now" fades with the passing days, weeks, and months. How can you begin to measure the impact of any event on a website or mobile behavior if you can't remember when it happened? 🧐 

It's time to add the missing pieces to the puzzle! If there is one piece of data you want to see at a glance every time you log in to your analytics, are essential annotations.

Remarketing Campaign
Best Lead Generation analytics
Annotations API
  • What does GAannotations do?
    GAannotations is a Chrome extension designed for Google Analytics. It enables the option to add annotations in bulk or automaticlly in order to better understand the impact of life events, holidays, development updates, news, and much more, on the website traffic and user behavior. You have 3 ways to add annotations: 1- Add annotations via API 2- Add annotations via CSV 3- Add annotations manually
  • How do I install and use GAannotations?
    Installing GAannotations for Chrome is super simple: 1. Create an account here 2. Then click here to download the extension and install it. 3. Once you have installed the browser add-on for Chrome go to a Google Analytics report and click the GAannotations extension icon that shows up at the top right of your browser. If you do not see GAannotations icon, go to the Chrome extensions puzzle icon and click on "pin extension". 4. Login in the extension to your GAannotations account. 5. On Google analytics "audience view", click on any of the GAannotaions little red icons you see above the Google Analytics chart to see the annotations details.
  • I've installed the GAannotations extension but I don't see the annotations, how do I use it?"
    Anytime you go to one of your Google Analytics report, just make sure that the GAannotations extension for Chrome is activated. If it’s not, just activate it by clicking on the extension icon and Login.
  • Are there any privacy issues I need to know about?
    We value privacy. Your Google Analytics data is never saved or used for any purposes, other than to show you the annotations on top of your Google Analytics reports. You can check our privacy policy here The chrome extension also uses Google Analytics to track usage. This is similar to any website that uses Google Analytics. To opt-out of Google Analytics tracking, please visit
  • When should you use annotations?
    Annotate any event that may positively or negatively influence user activity on your website and KPIs. These events could be both internal and external, so annotations can come from different teams within your company. Annotate events such as: marketing campaigns new code deployments new product launches website design changes relevant content changes pricing policies updates newsletter launches competitors activity google algorithm updates changes in the tracking code important industry developments public holidays general news weather issues And more...
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