Automated Annotations and Notifications for
Getting news and information that will help your campaigns and SEO ranking has just become easier with GA4 annotations. Google news alerts contain vital information that will tell you more about your website, so you should look out for them.
This automated annotation optimizes your Google Alerts indexing. This helps you to create alerts using preferred keywords the system recognizes. So you will not be notified of any alerts not having the keywords indexed. Also, after proper indexing of the kinds of alerts you want to receive, you will receive timely notifications on your Analytics data. The automated annotations feature will ensure you understand the impact on your Google Analytics reports when the news has been released.
There is also a mail notification feature that automatically drops the notification in your inbox. The mail alert will keep you informed if you are not looking at your Google Analytics data at that moment. Of course, the news gives you information that you can leverage for your business.