Whether you are fresh to Google Analytics or already a pro, you cannot set aside the idea of using extensions. A lot of perks come with extensions. Although we have to face the fact that there are only a few extensions for Google Analytics, these extensions make Google Analytics easier and more convenient. In response to many questions we got from analysts and marketers about analytics extensions, we compile a list of the best ones here. These Google Analytics extensions are easy to use. Interestingly, you do not need to have prior technical skills in handling them. Find them on Chrome Store, download, follow prompt requests, and you are good to go.
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We developed this tool as a solution to annotations on the latest GA version, Google Analytics 4. GAannotations is one of the very few Google Chrome extensions that you can use to improve your Google Analytics. Particularly when it comes to annotating on Google Analytics 4, there is perhaps no other tool available except this extension. Analysts and experts can use this extension to activate annotations on their Google Analytics (GA 4 inclusive). An extra feature this annotations tool comes with is an automated annotation feature that helps you automatically track activities, automate events, add insights and observations to your report, and enhance event mapping. This tool helps you better understand your website and gather valuable information on improving Google Analytics, website performance, and marketing campaigns. You can get started with activating this extension here or learn more about it in this video.
Google Page Analytics
This extension allows you to track how web users interact with your web pages. This includes the pages they navigate, what they click, and what they ignore. This tool shows you Google Analytics metrics like page views, unique page views, bounce rate, number of active visitors, in-page click numbers, time on page, etc. You can leverage these insights to optimize your website performance, improve client experience, and grow conversions. Although this extension has not been updated for a while, it will continue to work.
Analytics Debugger (From Google)
Google Analytics URL Builder
If you want a tool to help you include campaign parameters to URLs to track Custom Campaigns in Google Analytics, this works quite great. There are two options for building URLs. You can either create it by yourself (by hand) or use a URL generator. You can use the tracking codes you generate with Google Analytics, Kissmetrics, Mixpanel, and other platforms.
Da Vinci Tools
This is a combination of Google Marketing Platform Power tools that analysts and digital marketers use to enhance Google Analytics and Digital Marketing. This chrome extension is developed to make it super-easy and convenient for those who do not have any technical skills in Google Analytics. You can use this extension to enhance Google Analytics, fix bugs, and create hacks and improvements in Google Tag Manager and Data Studio interfaces.
Google Tag Assistant
Google developed this extension to help marketers and analysts troubleshoot installations of Google tags, including Google Tag Manager and Google Analytics. You can use Google Tag Assistant to record a user flow into and through your website. This tool will also enable you to diagnose, troubleshoot, and identify issues that may negatively affect your Google Analytics processes and implementations.
Google Analytics Opt-out Add-on
This prevents data and information from reaching Google Analytics. This means that website visitors can prevent their data from being collected and reported on Google Analytics. Of course, it does not mean that you cannot collect data and information by another means or through another platform. This extension works for all versions of Google Analytics, including GA 4.
So here we listed the best extensions you can use for Google Analytics. These extensions have been proven to work effectively, and you will definitely enjoy using them. One last thing before we go. You may want to integrate your data analytics with SEO, which sounds totally cool, by the way. You can check our post on Best Extensions For Marketing.